Education and market awareness are key factors in influencing material selection. But beyond general understanding, buyers need to see, touch and feel materials for themselves. In the furniture industry, this is often done through finished products, helping manufacturers assess suitability...
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China’s government plays a central role in shaping the national economy by directing industry regulations, overseeing key industry and construction...
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Trade shows offer a valuable platform for building relationships and gaining real-time market insight, allowing manufacturers and buyers to connect...
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FII India supports high-profile commercial projects to demonstrate the design potential and reliability of Canadian wood in applications ranging from...
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FII’s communications strategy showcases how B.C.’s leadership is turning mass timber innovation into real-world results, drawing on examples from over...
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Premier David Eby’s visit to China formed part of British Columbia’s broader mission to diversify and strengthen markets for B.C....
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Forestry Innovation Investment recently partnered with architectural firm ZGF to publish Inside Wood, a technical handbook focused on the use...
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Interest in mass timber construction has grown in recent years. However, there has been limited research in B.C. on the...
Read MoreAcross India, interest in wood‑based construction is growing, particularly in resorts and vacation developments, driven in part by FII India’s...
Read MorePremier David Eby and Ravi Kahlon, Minister of Jobs and Economic Growth, recently led a trade mission to India as...
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