Select Accomplishments

WRCLA “Real Cedar” booth display at the American Institute of Architects annual convention in Chicago, June 2014.
WRCLA “Real Cedar” booth display at the American Institute of Architects annual convention in Chicago, June 2014.
September 2014
United States
reThink Wood joins forces with Western Red Cedar Association

In 2013/14 the reThink Wood campaign worked closely with B.C. industry associations to coordinate tradeshow promotions under common branding and approach. The “Real Cedar” booth and materials provided additional depth to the reThink brand platform and found new audiences for outdoor, furniture and finishing applications.