Corporate Structure

FII is governed by a Board of Directors that is accountable to the BC Ministry of Jobs, Economic Recovery and Innovation (JERI).

The Government appoints the Board to set operational policy for the organization and, in cooperation with senior management, to set strategic direction. The Board also monitors FII’s performance based on the Province’s planning and reporting principles. The Minister provides annual direction to the Board through issuing a mandate letter.

The Board is responsible for appointing the President & Chief Executive Officer (CEO) and delegates responsibility to the President & CEO for the day-to-day leadership and management of the organization.

Commitment to Gender-Based Analysis (GBA+)

Forestry Innovation Investment (FII) recognizes that our work impacts our stakeholders in different ways. FII aims to mitigate barriers or challenges that diverse groups experience in accessing our information, programs, and services.

FII is committed to starting from within by equipping and empowering both management and staff to lead positive transformational change in the application of GBA+ in their work. There is a shared responsibility for GBA+ amongst all levels throughout the organization to ensure that our work considers the diverse needs of our stakeholders – promoting and advancing accessibility, inclusion and equality.

Board of Directors

Our Board of Directors brings together a wide variety of expertise that helps guide FII’s programs, activities and support for BC’s forest sector.

John Allan Chair of Forestry Innovation Investment British Columbia Canada

John Allan


John Allan serves as a Special Advisor to the Premier’s Office following his position as Deputy Minister of the Ministry of Forests, Lands, Natural Resource Operations and Rural Development (FLNRORD) from September 2018 to April 2021.

John has a long history in resource management, including 22 years with the Government of British Columbia from 1977 to 1999. He served as Deputy Minister of Energy, Mines and Petroleum Resources; Environment, Lands and Parks, and Forests. John also led many special projects including the establishment of the Environmental Assessment Office.

Following the public service, John became a member of the Board of Directors of the BC Forest Safety Council, representing the Council of Forest Industries, where he served as President and Chief Executive Officer. He was also President of the BC Lumber Trade Council, Secretary of the Canadian Lumber Trade Alliance and Chair of the Board of the BC BioEnergy Network.

After leaving the private sector in 2013, John undertook a major review of BCTS and served as the Chief Negotiator, softwood lumber for the Province, as well as acted as a strategic policy advisor for FLNRORD.

John has a Master of Economics from Queen’s University. He enjoys spending his time at the gym and playing the guitar.

Bobbi Plecas Vice Chair Forestry Innovation Investment British Columbia Canada

Bobbi Plecas

Vice Chair

Bobbi Plecas was appointed Deputy Minister, Jobs, Economic Recovery and Innovation on November 26, 2020. Previous to this role she was Deputy Minister, Intergovernmental Relations Secretariat, starting on January 29, 2019. In this capacity, she advanced British Columbia’s interests with the federal government, other provinces and territories, U.S. states and other foreign governments.

Bobbi was Deputy Minister of Climate Change in the Ministry of Environment and Climate Change Strategy from July 2017 to January 2019. In this role, Bobbi led the development of the cross-government CleanBC plan, aimed at reducing climate pollution through a transition to clean energy.

Bobbi has been a member of the provincial public service for more than 25 years and has held a variety of executive roles across government. She lives in the province’s capital city, Victoria, with her husband and two daughters.

Shannon Baskerville Director of Forestry Innovation Investment British Columbia Canada

Shannon Baskerville


Shannon Baskerville was appointed Deputy Minister, Ministry of Advanced Education, Skills and Training in July 2017. The Ministry plays a key role in supporting British Columbians from across the province to have the opportunity to reach their full potential. In this portfolio, Shannon oversees post-secondary education and skills training systems in British Columbia as well as the dissemination of labour market information and the delivery of labour market programs. The Ministry also administers student financial assistance programs that help students access their post-secondary education and labour market development programs to ensure British Columbians have the skills needed to take advantage of job opportunities. Shannon also has an oversight role for the British Columbia Council for International Education and the Industry Training Authority.

An executive with significant leadership and corporate governance experience in the public sector, Shannon has over 24 years of experience with the Province of British Columbia. Prior to her appointment as Deputy Minister in her current role, Shannon held the position of Deputy Minister of Jobs, Tourism and Skills Training, and Responsible for Labour. Previous appointments also include Deputy Minister of International Trade and Responsible for Asia Pacific Strategy and Multiculturalism; Assistant Deputy Minister of Labour Market Development; Assistant Deputy Minister of Immigration and International Education; and Assistant Deputy Minister of Economic Development and Competitiveness.

Shannon holds a Master’s in Public Administration, a Graduate Certificate in Project Management and an Executive Program Certificate from Queen’s University. She resides in Victoria, British Columbia with her husband and two children.

Neilane Mayhew Board of Director Forest Innovation Investment British Columbia Canada

Neilane Mayhew


Neilane Mayhew was appointed Deputy Minister of the Ministry of Tourism, Arts, Culture & Sport on November 26, 2020.

Prior to this appointment, Neilane was with the Ministry of Mental Health and Addictions (MMHA), which she joined in October 2017, serving first as Associate Deputy Minister and Chief Operating Officer before being appointed Deputy Minister in June 2018.

Before moving to MMHA, Neilane was with the Ministry of Indigenous Relations and Reconciliation (MIRR), in roles which included Assistant Deputy Minister, Strategic Initiatives Division and Assistant Deputy Minister and Executive Financial Officer (ADM/EFO). She was appointed Associate Deputy and COO for the Ministry in October 2014.

Neilane has also worked in tax administration, serving in a variety of roles for the Ministry of Finance including Executive Director of the Appeals and Litigation Branch, Executive Director of the Property Taxation Branch, and Executive Director of the Consumer Taxation Programs Branch.

Neilane has a Bachelor of Arts from the University of Calgary and a Bachelor of Laws from UVic. After graduation, she practiced law with a small firm in Victoria before joining the BC Public Service in 2001. In her spare time, she runs, bikes and swims and has completed several marathons and triathlons.

Executive Team

Learn about our team of passionate Executives who work to propel FII and the BC forest sector forward. To connect with any of our Executives, please reach out to us at

Michael Loseth President & CEO of Forestry Innovation Investment British Columbia Canada

Michael Loseth

President and Chief Executive Officer

Under Michael’s leadership, FII works collaboratively with the forest industry and key stakeholders to position British Columbia and the BC forest sector within the global marketplace. Evaluating market dynamics and emerging global trends, Michael ensures that FII investments are guided by comprehensive strategies that reflect current realities. Developing strategic partnerships and leveraging resources, Michael ensures that FII’s programs maximize the benefits to the industry and the government’s broader interests for the forest sector. In addition to leading FII’s BC Team, Michael is the Executive Director of FII’s China subsidiary and Chair of the Board for FII’s India subsidiary.

Michael has a Master’s Degree in Business Administration from the University of British Columbia and the Chinese University of Hong Kong, and an Undergraduate Degree in Political Science from Carleton University in Ottawa. Michael has over 24 years’ experience leading and delivering government programs, almost exclusively focused on the forest sector. Michael has considerable experience and knowledge of international markets, with a special focus on Asia Pacific.

Doug Greig Vice President and Chief Financial Officer of Forestry Innovation Investment British Columbia Canada

Doug Greig

Vice President and Chief Financial Officer

Doug Greig provides leadership, business discipline and corporate direction to the financial and administrative operations of the company. Doug assists in the establishment of strategic and performance targets and helps manage the organization of resources to accomplish annual and long-range goals. Doug is responsible for developing and improving financial, human resource, information technology and administrative controls, policies and procedures for the offices in Vancouver BC, Shanghai, China and India.

Doug endeavours to continually improve the accountability and transparency to the management of risk, internal financial and operational controls, as well as the protection of assets. Doug is a member of the Board of Directors of the company’s subsidiary in India and is the Board Supervisor for the company’s subsidiary in China.

Sonya Zeitler Fletcher Vice President, Market Development for Forestry Innovation Investment British Columbia Canada

Sonya Zeitler Fletcher

Vice President, Market Development

Sonya leads domestic and international marketing and communications strategies that encourage wood as a primary choice for construction and daily living while expanding North American and overseas market recognition of BC’s and Canada’s world-class forest practices and products. Working closely with forest-sector companies, trade associations, research institutes, government agencies, design and construction interests, Sonya aligns marketing and communications initiatives on forest management and reputation, product and building solutions, as well as drives priorities around issues and brand challenges in the marketplace.

Sonya has a Master’s Degree in Business Administration majoring in International Marketing from European University (now called EU Business School), and an Undergraduate Degree in Modern Languages (German, Spanish and Japanese) from McGill University in Montreal. Having worked in Japan, Europe and North America, Sonya has over 25 years of experience developing and managing marketing and communications programs in the logistics, information technology and forestry sectors.

Jim Messer is Vice President, International Marketing for Forestry Innovation Investment British Columbia Canada

Jim Messer

Vice President, International Marketing

As Vice President, International Marketing, Jim is responsible for informing the strategy to position the BC forest sector in the global marketplace. This includes assessing trends and developing business opportunities that have the potential to expand export markets for BC forest products and building solutions. Jim supports FII’s mandate by assessing risks, influencing decisions and providing effective counsel in global marketplace activities. In support of stakeholder relations, he interacts with senior-level provincial, federal and international government representatives and key forest industry stakeholders to achieve corporate and sector objectives. When in international markets, Jim represents the company and the Province of British Columbia as it relates to FII programming and forest sector activities.

Jim has over 40 years of experience in the forest sector, starting out in the Interior, and then taking on a range of responsibilities on the Coast. He has hands-on experience in pulp and paper operations, sawmill operations, forest operations and harvesting, aerial wildfire operations, value-added operations, and sawmill equipment design and maintenance.

Board Documents

FII follows the Governance and Disclosure Guidelines for Governing Boards of British Columbia Public Sector Organizations as detailed in the following documents.

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FII Audit Committee Terms of Reference & Membership