At FII, we are proud to support a wide variety of organizations under the Market Initiatives program that work towards our common goal of advancing BC’s forest sector. We invite you to browse our current Market Initiatives recipient projects below.
Ecological Fish Farm Resort, Hubei province, China | Hubei Fuhan Green Building Corporation
Cedar Shake and Shingle Association – $123,326
Deliver a multifaceted education and marketing campaign to encourage the use of cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S.
Research optimal roof system configurations and develop innovative ventilation approaches to mitigate the risk of roof failures caused by moisture entrapment.
In China, encourage further adoption of existing wood applications and introduce new applications for BC forest products, such as energy-efficient wood wall systems (prefabrication) and tourism-oriented structures.
In Japan, expand opportunities for S-P-F and hem-fir lumber by promoting wood-frame and hybrid construction in the non-residential sector and in taller/larger buildings.
In South Korea, grow the use of S-P-F lumber in multi-storey buildings and for use in infill wall systems.
Deliver a comprehensive program of marketing, communication, education and outreach to increase market awareness and improve the value proposition of western red cedar as a species in the U.S. and Canada.
Expand the BC forest products sector’s global reach with market access and development teams in China, Japan, South Korea, Europe and India.
In China, address code constraints and provide training and other support to grow wood used in the construction (including prefabrication) and manufacturing sectors.
In Japan, develop innovative solutions to expand the use of lumber and panel products in large-scale buildings.
In South Korea, deliver wood-frame design and construction training to support innovative building solutions for larger-scale developments, including multi-family structures and those that use infill walls.