BC Wood Specialties Group logo

BC Wood Specialties Group – $639,130

  • Pursue niche opportunities for value-added wood products at trade events in the U.S. and Canada.
  • Bring together British Columbian and Canadian value-added wood product manufacturers with pre-qualified international buyers and specifiers at the 2021 Global Buyers Mission in Whistler.
  • Deliver targeted market development activities to increase sales in China, Japan, South Korea, Mexico and Europe.
  • Support activities to build export readiness of BC forest sector SME’s through working with BC companies to identify and pursue market opportunities in all markets, particularly in the United States.
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Canada Wood Group logo

Canada Wood Group – $2,700,225

  • Expand the BC forest product sector’s global reach with market access and development teams in China, Japan, South Korea, Europe and India.
  • In China, address code constraints and provide training and other support to grow wood use in the construction (including prefabrication) and manufacturing sectors.
  • In Japan, develop innovative solutions to expand the use of lumber and panel products in large-scale buildings.
  • In South Korea, deliver wood-frame design and construction training to support innovative building solutions for larger-scale developments, including multi-family structures and those that use infill walls.
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Cedar Shake and Shingle Association logo

Cedar Shake and Shingle Association – $98,473

  • Deliver a multifaceted education and marketing campaign to encourage the use of cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S.
  • Research optimal roof system configurations and develop innovative ventilation approaches to mitigate the risk of roof failures caused by moisture entrapment.
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Council of Forest Industries logo

Council of Forest Industries – $371,814

  • In China, encourage further adoption of existing wood applications and introduce new applications for BC forest products, such as energy-efficient wood wall systems (prefabrication) and tourism-oriented structures.
  • In Japan, expand opportunities for S-P-F and hem-fir lumber by promoting wood-frame and hybrid construction in the non-residential sector and in taller/larger buildings.
  • In South Korea, grow the use of S-P-F lumber in multi-storey buildings and for use in infill wall systems.
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Western Red Cedar Lumber Association logo

Western Red Cedar Lumber Association – $899,998

  • Deliver a comprehensive program of marketing, communications, education and outreach to increase market awareness and improve the value proposition of western red cedar as a species in the U.S. and Canada.
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Wood Pellet Association of Canada logo

Wood Pellet Association of Canada – $105,589

  • In Europe, improve the regulatory environment for wood pellets and communicate to the power generation and heating sectors the sustainable pedigree of BC forest products.
  • In Japan, identify new customers for industrial wood pellets and increase the amount of volume under long-term sales contracts.
  • In Canada, in an effort to mitigate the impacts of climate change, position wood pellets as a viable, environmentally friendly alternative to coal.
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Wood Products Council logo

Wood Products Council – $665,000

  • Encourage shifts in the U.S. design/build community that result in greater wood use in non-residential and multi-family construction projects.
  • Drive demand and support the specification of wood in mid-rise and mass timber structures by providing technical advice, education and support to the building community.
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For an overview of our recipient projects completed in 2019/20, please download our Year in Review.

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