BC Wood Specialties Group logo

BC Wood Specialties Group – $907,035

  • Pursue niche opportunities for value-added wood products at trade events in the U.S. and Canada.
  • Bring together British Columbian and Canadian value-added wood product manufacturers with pre-qualified international buyers and specifiers at the 2021 Global Buyers Mission in Whistler.
  • Deliver targeted market development activities to increase sales in China, Japan, South Korea, Mexico and Europe.
  • Support activities to build export readiness of B.C. forest sector SME’s through working with B.C. companies to identify and pursue export market opportunities in all markets, particularly in the United States.
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Canada Wood Group logo

Canada Wood Group – $2,023,656

  • Expand the B.C. forest product sector’s global reach with market access and development teams in China, Japan, South Korea, Europe and India.
  • In China, address code constraints and provide training and other support to grow wood use in the construction (including prefabrication) and manufacturing sectors.
  • In Japan, develop innovative solutions to expand the use of lumber and panel products in large-scale buildings.
  • In South Korea, deliver wood-frame design and construction training to support innovative building solutions for larger-scale developments, including multi-family structures and those that use infill walls.
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Canadian Wood Council – $412,500

  • Provide technical support and advice to address wood and mass timber performance attributes in multi-family, multi-storey and non-residential projects.
  • Convey practical wood design solutions through educational events.
  • Communicate sound wood construction practices.
  • Support building and fire code changes that allow for increased wood and mass timber use.
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Cedar Shake and Shingle Association logo

Cedar Shake and Shingle Association – $108,356

  • Deliver a multifaceted education and marketing campaign to encourage the use of cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S.
  • Research optimal roof system configurations and develop innovative ventilation approaches to mitigate the risk of roof failures caused by moisture entrapment.
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Western Red Cedar Lumber Association logo

Western Red Cedar Lumber Association – $903,307

  • Deliver a comprehensive program of marketing, communications, education and outreach to increase market awareness and improve the value proposition of western red cedar as a species in the U.S.
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Wood Pellet Association of Canada logo

Wood Pellet Association of Canada – $131,100

  • In Europe, improve the regulatory environment for wood pellets and communicate to the power generation and heating sectors the sustainable pedigree of B.C. forest products.
  • In Japan, identify new customers for industrial wood pellets, increase the amount of volume under long-term sales contracts and accompany the Minister’s Mission.
  • In Canada, in an effort to mitigate the impacts of climate change, position wood pellets as a viable, environmentally friendly alternative to coal.
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Wood Products Council – $414,626

  • Encourage shifts in the U.S. design/build community that result in greater wood use in non-residential and multi-family construction projects.
  • Drive demand and support the specification of wood in mid-rise and mass timber structures by providing technical advice, education and support to the building community.
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For an overview of our recipient projects completed in 2022/23, please download our Year in Review.