At FII, we are proud to support a wide variety of organizations under the Market Initiatives program that work towards our common goal of advancing BC’s forest sector. We invite you to browse our current Market Initiatives recipient projects below.
Ecological Fish Farm Resort, Hubei province, China | Hubei Fuhan Green Building Corporation
BC Wood Specialties Group – $639,130
Pursue niche opportunities for value-added wood products at trade events in the U.S. and Canada.
Bring together British Columbian and Canadian value-added wood product manufacturers with pre-qualified international buyers and specifiers at the 2021 Global Buyers Mission in Whistler.
Deliver targeted market development activities to increase sales in China, Japan, South Korea, Mexico and Europe.
Support activities to build export readiness of BC forest sector SME’s through working with BC companies to identify and pursue market opportunities in all markets, particularly in the United States.
Expand the BC forest product sector’s global reach with market access and development teams in China, Japan, South Korea, Europe and India.
In China, address code constraints and provide training and other support to grow wood use in the construction (including prefabrication) and manufacturing sectors.
In Japan, develop innovative solutions to expand the use of lumber and panel products in large-scale buildings.
In South Korea, deliver wood-frame design and construction training to support innovative building solutions for larger-scale developments, including multi-family structures and those that use infill walls.
In China, encourage further adoption of existing wood applications and introduce new applications for BC forest products, such as energy-efficient wood wall systems (prefabrication) and tourism-oriented structures.
In Japan, expand opportunities for S-P-F and hem-fir lumber by promoting wood-frame and hybrid construction in the non-residential sector and in taller/larger buildings.
In South Korea, grow the use of S-P-F lumber in multi-storey buildings and for use in infill wall systems.
Deliver a comprehensive program of marketing, communications, education and outreach to increase market awareness and improve the value proposition of western red cedar as a species in the U.S. and Canada.