Forestry Innovation Investment
Established in 2003, Forestry Innovation Investment (FII) is the Crown provincial agency charged with maintaining and expanding markets at home and abroad for B.C. forest products. FII works in collaboration with the forest industry, research institutions and other stakeholders to deliver innovative, forward-looking programming that responds to today’s domestic and international market dynamics, as well as positioning B.C. for tomorrow’s challenges and opportunities.
FII is governed by a Board of Directors and accountable to the B.C. Minister of International Trade. FII operates out of offices in Vancouver, Shanghai, Beijing and Mumbai.
As directed by the Province, the mandate of FII is to:
- position B.C. as a global supplier of world-class environmentally friendly forest products;
- actively maintain, create and diversify demand for B.C. forest products in Canada and in key world markets;
- help break down non-tariff trade and market barriers to ensure opportunities for B.C. forest products;
- work with the forest industry to promote B.C.’s forest products and forest management to the global marketplace; and
- help ensure that the forest sector, through product development and strong international sales, continues to be a leading contributor to the B.C. economy.
To develop and diversify domestic and international markets for B.C. forest products by working collaboratively with industry, government and institutional partners, and by making well balanced investments that respond to government and industry priorities while maximizing value to the Province.
The British Columbia forest sector is innovative, diverse and prosperous, based on sustainable forest practices and a commitment to continuous product and market development.
- Innovation - FII anticipates changing market, economic and geo-political forces that impact the forest economy, and invests in new programs, research and product development that offer competitive advantages to the forest sector.
- Credibility and integrity – FII activities and funded projects are based on government and industry priorities and strategies developed in partnership with stakeholders and are based on extensive market research. FII services are transparent, timely and openly communicated.
- Collaboration - FII works in partnership with key stakeholders in industry, the research sector and government to develop initiatives and ensure programs are delivered effectively.
- Engagement - FII is actively involved in the market and product development programs it funds and delivers. FII not only responds to government and industry priorities, but also takes the initiative to identify new market opportunities and counsel industry and government on emerging issues.
- Evidence based decision-making – FII is oriented towards growing markets, but recognizes that there are risks in pursuing opportunities. As much as possible, investment decisions are firmly rooted in current, relevant, and comprehensive market information that provides a sufficiently compelling business case for each market initiative.
- Accountability - FII strives for transparent decision-making and investment processes. FII staff have a duty to ensure the appropriate use of the public funds entrusted to them. Activities are expected to be founded on clear objectives, generate a positive return and have well-developed performance measures.
Benefits to British Columbia
Encouraging expanded wood use both in B.C. and around the world is central to all of FII’s programs and investments. A strong and healthy forest industry, with growing markets and market segments, encourages reinvestment and employment in the sector – directly supporting Canada Starts Here: The BC Jobs Plan.
FII benefits the families and economy of British Columbia by:
- working to maintain existing markets for B.C. forest products in collaboration with the forest sector, supporting forestry jobs throughout B.C. ;
- opening up new markets for B.C. forest products and creating the potential for new jobs to service these markets;
- building awareness of B.C. internationally, particularly in China and elsewhere in the Asia-Pacific region, which helps strengthen and grow trade ties; and
- supporting the growth of a sustainable and green economy by promoting the environmental benefits of wood in structural and non-structural applications and greater use of renewable wood products from B.C.
How services are delivered
FII relies heavily on a joint delivery model involving trade associations, research institutions and other government agencies. About two-thirds of FII’s budget is used to fund, in whole or in part, initiatives that are designed and delivered by industry trade associations. These activities are typically co-funded by FII, Natural Resources Canada through its Canada Wood Export and North America Wood First Programs, and industry.
In addition to its role as a co-funder of market development and research activities, FII pursues provincial government priorities by directly delivering a number of marketing initiatives. These government initiatives include:
- conducting market research;
- developing marketing resources for general use by industry including through the www.naturallywood.com website;
- communicating B.C.’s forest practices and environmental record to international markets; and
- liaising with government agencies in China, where FII represents the interests of the forest sector in interactions with Chinese authorities and state controlled enterprises.
Program Delivery and Organizational Structure
Two business divisions deliver FII programs: Operations and Corporate Services. The following table summarizes the activities of each of these divisions and their respective program areas.
|Financie and Administration||
Principal partners, clients and stakeholders
FII is pleased to work closely with the following organizations to sustain B.C.’s global leadership in wood products.
|Government of British Columbia||Sole shareholder, provides FII’s core funding.|
|Ministry of International Trade & Responsible for Asia Pacific Strategy & Multiculturalism||Ministry responsible for FII.|
|Ministry of Forests, Lands and Natural Resources Operations||Responsible for forest practices and forest management as well as managing the sale of about 20% of the annual harvest on Crown land through B.C. Timber Sales.|
|Department of Global Affairs, Government of Canada||Federal agency supporting in-market trade and investment promotion.|
|Department of Natural Resources, Government of Canada||Federal funding agency for international marketing through the Canada Wood Export Program (CWEP)Wood First initiative.|
B.C. forest industry associations and organizations:
|Funding recipients that initiate and deliver domestic and international market development programs and that may also receive funding from Natural Resources Canada and/or other partner organizations.|
Post-secondary and research institutions:
|Partners and/or funding recipients that initiate and deliver product development and technical research, and overseas training programs to build local capacity in wood frame construction.|