Corporate

Forestry Innovation Investment

Established in 2003, Forestry Innovation Investment (FII) is the Crown provincial agency charged with maintaining and expanding markets at home and abroad for B.C. forest products. FII works in collaboration with the forest industry, research institutions and other stakeholders to deliver innovative, forward-looking programming that responds to today’s domestic and international market dynamics, as well as positioning B.C. for tomorrow’s challenges and opportunities.

FII is governed by a Board of Directors and accountable to the B.C. Minister of International Trade. FII operates out of offices in Vancouver, Shanghai, Beijing and Mumbai.

    Mandate

    As directed by the Province, the mandate of FII is to:

    • position B.C. as a global supplier of world-class environmentally friendly forest products;
    • actively maintain, create and diversify demand for B.C. forest products in Canada and in key world markets;
    • help break down non-tariff trade and market barriers to ensure opportunities for B.C. forest products;
    • work with the forest industry to promote B.C.’s forest products and forest management to the global marketplace; and
    • help ensure that the forest sector, through product development and strong international sales, continues to be a leading contributor to the B.C. economy.

    Mission

    To develop and diversify domestic and international markets for B.C. forest products by working collaboratively with industry, government and institutional partners, and by making well balanced investments that respond to government and industry priorities while maximizing value to the Province.

    Vision

    The British Columbia forest sector is innovative, diverse and prosperous, based on sustainable forest practices and a commitment to continuous product and market development.

    Values

    • Innovation - FII anticipates changing market, economic and geo-political forces that impact the forest economy, and invests in new programs, research and product development that offer competitive advantages to the forest sector.
    • Credibility and integrity – FII activities and funded projects are based on government and industry priorities and strategies developed in partnership with stakeholders and are based on extensive market research. FII services are transparent, timely and openly communicated.
    • Collaboration - FII works in partnership with key stakeholders in industry, the research sector and government to develop initiatives and ensure programs are delivered effectively.
    • Engagement - FII is actively involved in the market and product development programs it funds and delivers. FII not only responds to government and industry priorities, but also takes the initiative to identify new market opportunities and counsel industry and government on emerging issues.
    • Evidence based decision-making – FII is oriented towards growing markets, but recognizes that there are risks in pursuing opportunities. As much as possible, investment decisions are firmly rooted in current, relevant, and comprehensive market information that provides a sufficiently compelling business case for each market initiative.
    • Accountability - FII strives for transparent decision-making and investment processes. FII staff have a duty to ensure the appropriate use of the public funds entrusted to them. Activities are expected to be founded on clear objectives, generate a positive return and have well-developed performance measures.

    Benefits to British Columbia

    Encouraging expanded wood use both in B.C. and around the world is central to all of FII’s programs and investments.  A strong and healthy forest industry, with growing markets and market segments, encourages reinvestment and employment in the sector – directly supporting Canada Starts Here: The BC Jobs Plan.

    FII benefits the families and economy of British Columbia by:

    • working to maintain existing markets for B.C. forest products in collaboration with the forest sector, supporting forestry jobs throughout B.C. ;
    • opening up new markets for B.C. forest products and creating the potential for new jobs to service these markets;
    • building awareness of B.C. internationally, particularly in China and elsewhere in the Asia-Pacific region, which helps strengthen and grow trade ties; and
    • supporting the growth of a sustainable and green economy by promoting the environmental benefits of wood in structural and non-structural applications and greater use of renewable wood products from B.C.

    How services are delivered

    FII relies heavily on a joint delivery model involving trade associations, research institutions and other government agencies.  About two-thirds of FII’s budget is used to fund, in whole or in part, initiatives that are designed and delivered by industry trade associations. These activities are typically co-funded by FII, Natural Resources Canada through its Canada Wood Export and North America Wood First Programs, and industry.

    In addition to its role as a co-funder of market development and research activities, FII pursues provincial government priorities by directly delivering a number of marketing initiatives. These government initiatives include:

    • conducting market research;
    • developing marketing resources for general use by industry including through the www.naturallywood.com website;
    • communicating B.C.’s forest practices and environmental record to international markets; and
    • liaising with government agencies in China, where FII represents the interests of the forest sector in interactions with Chinese authorities and state controlled enterprises.

    Program Delivery and Organizational Structure

    Two business divisions deliver FII programs: Operations and Corporate Services. The following table summarizes the activities of each of these divisions and their respective program areas.

    Operations
    Market Initiatives
    • Research opportunities in new and emerging markets, and initiate early market exploration activities
    • Support industry trade associations in developing and/or expanding markets and market segments for B.C. forest products
    • Support industry efforts to mitigate market access and plant health issues
    • On behalf of the forest sector, manage outreach and relationship building with Chinese authorities and central government agencies
    • Undertake early-stage market development in India
    • Learn more about applying for funding through the Market Initiatives program
    Wood First
    • Champion the Province’s Wood First priorities and encourage expanded wood use in B.C.
    • Raise awareness of the Province as a world leader in advanced wood construction and design
    • Advance the use of wood building systems and technologies
    • Encourage a robust valued-added sector in B.C., through enhanced capacity and competitiveness
    • Learn more about applying for funding through the Wood First program
    Market Outreach
    • Promote the benefits of wood as a green building material
    • Develop factual and science based materials to position wood’s environmental benefits and climate change mitigation potential
    • Promote B.C. as a world leading supplier of forest products
    • Ensure markets are aware of B.C.’s sustainable forest practices and high environmental standards
    Corporate Services
    Financie and Administration
    • Ensure financial reporting meets or exceeds government standards
    • Provide Human Resources, IT and office services to meet organizational needs
    • Oversee budget and planning, internal controls and cash management
    Corporate Relations
    • Provide corporate communication and analytical services to meet internal and external needs
    • Support government and industry trade missions and related initiatives
    • Compile and share export data and analysis of market trends

    Principal partners, clients and stakeholders

    FII is pleased to work closely with the following organizations to sustain B.C.’s global leadership in wood products.

     

    Organization Relationship
    Government
    Government of British Columbia Sole shareholder, provides FII’s core funding.
    Ministry of International Trade & Responsible for Asia Pacific Strategy & Multiculturalism Ministry responsible for FII.
    Ministry of  Forests, Lands and Natural Resources Operations Responsible for forest practices and forest management as well as managing the sale of about 20% of the annual harvest on Crown land through B.C. Timber Sales.
    Department of Global Affairs, Government of Canada Federal agency supporting in-market trade and investment promotion.
    Department of Natural Resources, Government of Canada Federal funding agency  for international marketing through the Canada Wood Export Program (CWEP)Wood First initiative.
    Other

    B.C. forest industry associations and organizations:

    • American Wood Council
    • APA – The Engineered Wood Association
    • British Columbia Construction Association
    • BC Wood Specialities Group
    • Binational Softwood Lumber Council
    • Canada Wood Group
    • Canadian Wood Council
    • Cedar Shake & Shingle Bureau
    • Coast Forest Products Association
    • Council of Forest Industries
    • DBR - Design Build Research
    • Forest Products Association of Canada
    • Independent Wood Processors Association of British Columbia
    • Western Red Cedar Lumber Association
    • Softwood Lumber Board
    • Wood Pellet Association of Canada
    • Wood Products Council
    Funding recipients that initiate and deliver domestic and international market development programs and that may also receive funding from Natural Resources Canada and/or other partner organizations.

    Post-secondary and research institutions:

    • FPInnovations
    • University of British Columbia (including the Centre for Interactive Research on Sustainability)
    • University of Northern British Columbia
    Partners and/or funding recipients that initiate and deliver product development and technical research, and overseas training programs to build local capacity in wood frame construction.