Educate and train architects, engineers, interior designers and construction professionals on mass timber and other B.C. value-added wood products and their applications through a variety of educational events, such as lunch-and-learn sessions, group seminars and factory tours.
Promote wood building products and systems, as well as the benefits of wood in construction and design, with value-added forest product companies at trade events.
Increase competitiveness, innovation and adaptability of individual value-added wood companies by improving their marketing and business development capability through assessments, site visits, workshops and business development projects.
