Our Mandate

As a Crown agency of the B.C. Government, FII is focused on expanding opportunities for B.C. forest products and ensuring B.C.’s forest sector continues to be a key contributor to the provincial economy.

  • Promoting wood’s environmental merits as a preferred, sustainable, renewable building material.
  • Diversifying global markets by creating more opportunities in existing and new markets—especially in high-potential Asian countries like Japan, South Korea, China, India and Vietnam.
  • Showcasing BC’s leadership in innovative wood use and manufacturing to advance the use of wood at home and abroad.
  • Collaborating with government and industry partners to maximize our effectiveness in supporting the growth of the mass timber and engineered wood products sector in BC.
Photo: Yi Jing Yuan Multi-functional Hall, Xijiao State Guest Hotel, Shanghai | Credit: Canada Wood China

Our Programs

To deliver on our mandate, FII conducts a variety of initiatives and activities, delivered through three key program areas:

Market Initiatives

The Market Initiatives program leads the development of export markets and new market segments. This helps to diversify the sector, reduce market risk and open new opportunities in higher-value segments of the forest economy. Market Initiatives also focuses on growing market segments in Canada (outside of BC).

Photo: China Hongyang Dujiangfu Art Museum | Credit: Canada Wood China

The key objectives of the Market Initiatives program are to:

EXPAND MARKETS

Market opportunities are expanded in key regions, with an emphasis on China, Japan and South Korea.

OPEN EMERGING MARKETS

Opportunities for BC forest products are developed in emerging markets with an emphasis on India and Vietnam.

DIVERSIFY TRADITIONAL MARKETS

Wood use is expanded in Canada, the UK, and Europe.

ENSURE MARKET ACCESS

Entry barriers to BC forest products, including phytosanitary and product-specific regulations, are adequately addressed.

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Learn more about our Market Initiatives funding program

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For a comprehensive overview of FII, our programs and partner activities delivered over the past year, download our 2024/25 Year in Review.

Download our Year in Review (PDF)

Wood First

The Wood First program works with BC’s manufacturing, education, training, design and construction industries as well as government to advance wood construction technologies and expertise in BC. FII then leverages this leadership to promote B.C. internationally as a leading source of technology, products and expertise for the use of wood in construction, interior design and daily living.

Photo: Construction Foundation of BC’s Skills Ready for Wood Initiative | Credit: Construction Foundation of BC

The key objectives of the Wood First program are to:

SUPPORT INNOVATION

BC has the capability to manufacture, design and construct with new and innovative next generation wood-based products and building systems that create and respond to market demand.

ACCELERATE ADOPTION

Architects, engineers, designers, developers and builders specify more wood because they have the skills, ability, and confidence to choose wood products and building systems over alternatives.

DRIVE LEADERSHIP

BC is recognized as a world leader in the production, design and construction of sustainable and innovative wood-based products and building systems.

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Learn more about our Wood First funding program

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Access our library of market research

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Browse our Wood First funded projects

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For a comprehensive overview of FII, our programs and partner activities delivered over the past year, download our 2024/25 Year in Review.

Download

Market Outreach

The Market Outreach program positions wood as an environmentally responsible, preferred building material and highlights BC as a reliable supplier of quality products from sustainably managed forests. By providing credible, fact-based information, FII ensures that audiences in BC and globally understand that using wood from BC’s sustainably managed forests can help to address climate change and advance low-carbon innovation.

Photo Credit: Nik West, courtesy naturallywood.com

The key objectives of the Market Outreach program are to:

SUPPORT INTERNATIONAL MARKET ACCEPTANCE

International regulators accept BC/ Canadian forest management practices, products and building systems as it relates to forest management, social, carbon and environmental responsibility policies.

ENCOURAGE WOOD USE

Key audiences acknowledge wood as a preferred building material and understand its benefits to mitigate climate change and achieve green building objectives.

POSITION BC FORESTS AND PRODUCTS

BC is recognized as a leader in sustainable forest practices, and a preferred supplier of forest products and wood building solutions.

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FII’s Market Outreach program provides audiences with factual, consistent and credible information about the environmental parameters of BC’s forest products and the forest practices that underlie their production.

Learn about BC's forest products and practices at naturallywood.com

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Access our industry resources and marketing materials

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For a comprehensive overview of FII, our programs and partner activities delivered over the past year, download our 2024/25 Year in Review.

Download

Our Offices

Forestry Innovation Investment has offices in Canada, China, India, and Vietnam – areas we and our partners have identified as key markets for BC forest products.

aerial view of stanley park and vancouver city
aerial view of stanley park and vancouver city

Vancouver – HQ

FII's main corporate office is located in Vancouver, BC where our team works to support the BC forest sector on behalf of the province.

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The great wall, China
The great wall, China

China

Established in 2004, FII China operates as the Chinese subsidiary of FII to support market development efforts in mainland China.

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Taj mahal India
Taj mahal India

India

FII first opened an office in Mumbai, India in 2014 to capitalize on emerging opportunities for BC wood products in the market.

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Vietnam

The FII Vietnam office was established in 2022 to advance market development efforts.

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For information on our strategic approach, priorities and activities within each market, please visit our Key Markets page.

Learn more about our Key Markets

Partners in Market Development

FII works collaboratively with government, First Nations, industry partners and other stakeholders to deliver programs that support the growth and development of the provincial forest sector.
Through coordinating efforts and drawing on resources and expertise from different segments of the industry and government, FII is able to maximize the effectiveness of its programs and distinguish B.C. as a leader in innovation and market development.

Photo: Richmond Olympic Oval | Credit: KK Law, courtesy naturallywood.com

Learn about this collaborative delivery model, our current partners and the projects being delivered under our Funding Programs:

Market Initiatives Wood First

Diversity, Equity and Inclusion

We believe in rewarding innovation, supporting diversity and making a positive impact—socially, economically and environmentally. View our career and contract opportunities pages below to learn more.

Photo: Western Red Cedar branch | Credit: Nik West, courtesy naturallywood.com

Contract Opportunities

To achieve our goals, FII regularly seeks qualified suppliers to provide a variety of services, including technical research and reporting, graphic design, writing and editing work, web development, administrative services and more.

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Career Opportunities

If you are looking for work that offers competitive and flexible rewards and benefits, and a chance to help promote BC’s sustainable forest practices, we invite you to explore the possibilities.

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