FII Vietnam is strategically building the market presence of B.C. wood products through a multi-faceted approach encompassing education, partnerships, and industry engagement. Targeted training and technical expertise positions FII as a key resource for manufacturers transitioning to and utilizing B.C. softwood. These educational initiatives, coupled with collaborations and active participation in industry events, are driving demand for B.C. wood products, promoting sustainable forestry practices, and establishing Canadian Wood as a leader in the Vietnamese market.
Best practices? B.C. wood
As more furniture manufacturers look to B.C. softwood species as an alternative to hardwood, so does the demand for technical advice. To bridge knowledge gaps, FII Vietnam held “Best Practices—Adapting New Wood Species in Your Production,” a seminar for manufacturers, experts, and industry leaders to explore the unique properties and benefits of sustainable wood from B.C.
Through detailed sessions led by FII Vietnam’s technical team, the seminar reviewed manufacturing issues, like warping, moisture content, mechanical failures, machinery adjustments, wood movement, and coating techniques. The seminar also covered U.S. safety standards, cost-efficiency and improving production processes.
After attending the seminar, many companies registered for the “Try Canadian Wood” product trial program.
A grade above
To continue the success of the “Grading insights” program, FII Vietnam held a follow-up seminar on enhancing profitability through grading expertise. The in-depth presentations covered grading rules, sustainability, and cost analysis. Hands-on sessions and wood displays allowed attendees to interact directly with Canadian wood, reinforcing its quality and versatility.
The seminar attracted key players in the furniture industry, generating valuable connections and fostering engagement through Q&A sessions. The seminar was leveraged through social media to maximize reach and participation. Follow-up feedback will be used to design future versions of the event.
Students introduced to sustainable B.C. species
Engineering students in furniture and wood technology in Vietnam are being taught about B.C.’s sustainable forest practices and given hands-on experience with coastal species, through a collaboration between FII Vietnam and Ho Chi Minh City University of Technology and Education.
Associate Professor Chau Dinh Thanh, a vice president of the university, said he was honoured to collaborate with FII and sees the initiative as empowering students with in-depth knowledge of sustainable forestry and wood practices.
