Photo: BC Wood Specialties Group
Every year the Global Buyers Mission (GBM) brings over 200 foreign buyers from 16+ countries to network with B.C. firms in Whistler. It is Canada’s largest event dedicated to promoting value-added wood producers.
Hosted by BC Wood with funding from FII, the initiative starts with in-market contact with potential buyers in foreign markets, like Japan or Vietnam. This pre-qualification ensures the greatest return on the marketing dollar for the 85 B.C. firms that display at the trade event.
Whistler is used as the venue due to its world-class reputation and to leverage the many buildings that feature B.C. wood and mass timber construction. The event combines a trade show, educational seminars, networking and the opportunity for foreign guests to experience Whistler and B.C.’s natural beauty.
To further reinforce relationships, site visits and factory tours are organized for visitors that want to learn more about B.C.’s sustainable forest practices and value-added sector.
Steadily increasing attendance, by both foreign buyers and local firms, illustrates the impact and effectiveness of the GBM. Over the past two years, the event generated $77 million in new sales for B.C.’s value-added sector.
