Education & Marketing

The British Columbia forest industry is recognized globally for high quality wood products, sustainable forest management and leadership in advanced wood technologies and building systems. In efforts to further build on B.C.’s reputation, FII has developed a variety of research, video footage, case studies, forest factsheets and imagery for use by B.C. forest companies and associations to assist with marketing efforts at all levels.

All resources are available to the B.C. forest industry at no charge.

Access marketing and educational materials through naturally:wood

Developed by Forestry Innovation Investment, naturally:wood is a comprehensive information resource promoting British Columbia as a global supplier of quality, environmentally responsible forest products from sustainably managed forests. All materials are freely available for the industry to leverage and utilize.  

Highlights from include:

  • Wood Innovates BC. Bringing together local expertise, design resources, events and workshops, Wood Innovates BC supports the advancement of wood use by helping drive innovation and supporting wood design, building and manufacturing.
  • The BC Supplier Directory connects buyers across the globe with over 400 B.C. manufacturers.

Other valualbe resources include:

For a list of available video footage and marketing materials, email

Use images from our online image library

FII has a robust online image library with over 3,000 high resolution professionally photographed images. The wide variety of photos include B.C.’s forests, forestry activities, manufacturing, building and construction, trade and overseas market use of wood products.

All imagery is available to the B.C. forest industry at no charge.

Learn about the environmental benefits of building green with wood

FII has developed a Building Green with Wood Toolkit as a resource when considering building rating systems and codes. The toolkit includes 12 modules featuring a variety of topics such as LCA, energy conservation and more. As well as 10 specification sheets with information on green building rating system guides.

FII has also created a presentation from the Toolkit to highlight the environmental advantages of building green with wood including why it is beneficial to incorporate wood in green design and how wood products can be used to achieve credits under the most commonly used green building rating systems (LEED, Green Globes, BuiltGreen).

Building Green with Wood in B.C. Presentation

If you would like the PowerPoint slides, please contact

Explore the benefits of building with wood through Think Wood

U.S. wood products marketing and communications efforts are benefiting from a focused and strategic messaging program to "think" wood use, address misperceptions and enhance awareness of wood’s benefits and choices, particularly in the context of building with wood in mid-rise and non-residential applications.

Think Wood is not a brand or organization – it is simply the message and broad-based communications platform representing the value proposition for wood products in multi-family and non-residential applications in the U.S. market. Think Wood is designed to support and amplify consistent messaging and cross-promotion across initiatives and bringing focus to key messages, target audiences, and highly strategic outreach activities. The Softwood Lumber Board is pursuing this coordinated and comprehensive marketing and communications strategy in collaboration with Forestry Innovation Investment (FII).

Join the Think Wood community to be part of the message to “think” wood use, address misperceptions and enhance awareness of wood’s benefits and choices.

Learn about building taller with wood from the construction of the Brock Commons Tallwood House

As the tallest contemporary mass timber hybrid structure in the world at 18 storeys, the construction of the Brock Commons Tallwood House offers many lessons for those interested in building taller with wood.

The Brock Commons education module focuses on the use of mass timber and includes several topic areas, including:

  • Background
  • Design and preconstruction
  • The building
  • Feasibility, comfort and safety
  • Knowledge transfer

Learn more about the role of eco-labels and green purchasing

Ecolabels are designed to provide differentiation in the market between products and to highlight those that are produced with consideration toward reducing environmental impacts. Learn more about the role of ecolabels and green purchasing. 

Environmental Product Declarations (EPDs) are concise, standardized, independently verified reports on environmental performance. 

EPDs for the following products are available here:

  • North American Softwood Lumber
  • North American Glue-Laminated Timbers
  • North American Softwood Plywood
  • North American Oriented Strand Board
  • North American Laminated Veneer Lumber
  • North American Wood I-Joists
  • Typical Western Red Cedar Decking & Bevel Siding

For B.C. suppliers, there is a template and 10 sample product factsheets outlining key environmental features organized for response to specifier queries as it relates to commonly used rating systems (including LEED 2009, Green Globes, BuiltGreen for Multi-Storeys & Residential Towers).

To request the InDesign version of the template, contact us at