FII, in partnership with the Government of Canada opened an office in Mumbai, India in 2012 to capitalise on emerging opportunities for B.C. wood products.
Long term potential for B.C. products in India are very positive as the market is undergoing several major shifts that will create opportunities for B.C. species and products. Traditionally a hardwood log market India has long had a love affair with wood. As hardwood log supplies tighten and environmental concerns become more prominent among customers, the market is shifting more to sustainable softwood lumber to augment their burgeoning demand.
The mandate of FII India is to establish a local market presence for B.C. and other Canadian forest products companies; lead research to identify new opportunities for Canadian wood products and companies in India; and build working relationships with government officials, regulatory agencies and the wood user community.
Momentum for market development activities have been steadily building and the office has been expanding its network with a database of over 2000 local industry contacts, and with detailed research completed into segment opportunities for doors and windows, furniture, and other construction products. The largest ever delegation of B.C. industry travelled to India to attend Delhiwood, India’s premier wood products trade show in February 2015. This mission lead to several significant new trading relationships being established.
The FII India office is located in Mumbai and is co-housed with the Trade and Invest B.C. office of the B.C. Ministry of International Trade.
To learn more about the FII India promotions and activities please visit the newly launched website that showcases Canadian species to Indian trade and consumer audiences at www.canadianwood.in.