FII’s central objective is to identify and pursue opportunities that generate demand for B.C. forest products, further diversifying and strengthening the B.C. economy. To accomplish this objective, FII is mandated to conduct research and deliver and/or facilitate market development activities that help the forest industry capitalize on high potential market opportunities.

Much of the work FII supports is proposed and delivered through third parties in FII’s funding programs – Wood First for programming in B.C., and Market Initiatives for programming in North America outside of B.C. and offshore. Eligible non-profit organisations working on behalf of the B.C. or Canadian wood products industry apply for funding through the Calls for Proposals to support their market development, research, and promotional activities.

This funding is delivered in partnership with the Government of Canada, and the forest industry, to develop and support programs that foster growth and strengthen B.C.’s global competitiveness.

Market Initiatives Funding Program

The Market Initiatives program encourages the development of export markets and new market segments.  Expanding BC’s trade relationships to fast growing markets in Asia helps to diversify the sector, open up new opportunities, and sustains forest sector employment.  Recognizing the longstanding importance of the North American market, the Market Initiatives program also focuses on high potential market segments to grow demand for BC wood products closer to home.  The program works collaboratively with the forest industry, the federal government and the research community, focusing activities and leveraging resources to maximize results.  Market Initiatives focuses on

  • Researching opportunities in emerging and potential future markets, and initiating early market development activities;
  • Supporting industry trade associations in developing and/or expanding markets and market segments for B.C. forest products;
  • Supporting industry efforts to mitigate market access and plant health issues; and
  • Managing outreach and relationship building in China with Chinese authorities and State-owned real estate development companies, and undertaking early market development and profile building in India.



BC Wood Specialties Group - $597,000

  • Pursue niche opportunities for value added wood products at high impact trade events in the U.S. and Canada.
  • Bring together B.C. and Canadian value-added wood products manufacturers with pre-qualified international buyers and specifiers at the 2017 Global Buyers Mission in Whistler.
  • Open doors for market opportunities and increase sales in China, Japan, South Korea, Mexico and Europe.


Canada Wood Group - $3.26 million

  • In China: pursue innovative uses of B.C. products for wood in construction and wood in manufacturing by addressing code constraints and providing training and quality support.
  • In Japan: develop innovative solutions to expand the use of lumber and panel products in large scale buildings.
  • In South Korea: continue wood-frame design & construction training to support innovative building solutions for larger scale developments, including multi-family structures and infill walls.
  • Expand the B.C. forest products sector’s global reach with market access and -development teams in China, Japan, Korea, Europe and India.
  • Respond to global phytosanitary barriers to trade and product-acceptance issues for B.C. wood products.


Cedar Shake and Shingle Association - $124,000

  • Encourage the use of cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S. with a multifaceted education and marketing campaign.


Coast Forest Products Association - $108,000

  • In Japan: promote the use of B.C. Coast Species for innovative hybrid solutions for multi-unit, institutional and other non-residential buildings
  • In China: increase awareness, technical knowledge of B.C. Coastal species and create demand in a wide range of manufacturing applications.


Council of Forest Industries - $254,000

  • In China: open doors for existing applications and innovate new applications for B.C. forest products, such as energy efficient wood wall systems and tourism oriented structures.
  • In Japan: expand opportunities for SPF lumber by promoting wood-frame and hybrid construction in the non-residential sector and in large scale buildings.
  • In South Korea: grow the use of SPF lumber in multi-storey / multi-unit buildings, and for infill wall systems.


Engineered Wood Products Association (APA) - $45,000

  • Create new opportunities and demand for B.C structural panels and engineered wood products in large-scale non-residential construction in Japan with a diversified promotional and educational program for Japanese specifiers.


Western Red Cedar Lumber Association - $1.01 million

  • Increase market awareness and improve Western Red Cedar’s value proposition with an integrated comprehensive program of marketing, communication, education and outreach efforts.


Wood Pellet Association of Canada – $90,000

  • In Europe: communicate sustainability of B.C. wood pellets to the power generation and heating sectors, and improve the regulatory environment for wood pellets
  • In Japan: identify new customers for industrial wood pellets and increase the amount of volume under long term sales contracts
  • In Canada: position wood pellets in the power and heat sectors as a viable biomass alternative for coal in the effort to mitigate the impacts of climate change.


Wood Products Council - $445,000

  • Work towards shifts in the U.S. design and builder community that result in greater wood use in non-residential and multi-unit construction projects.
  • Provide technical advice, education, and support in order to drive demand and support the specification of wood in midrise and mass timber structures.

Wood First Funding Program

The Wood First program aims to advance the use of wood building systems and technologies, and raise awareness of the province as a world leader in advanced wood construction and design.

Increased structural and architectural uses of wood offer economic, environmental and social benefits to British Columbia. Greater use of wood from B.C. supports the provincial forest sector through increased employment and revenues, while increasing the use of wood products fosters innovation and the growth of value-added manufacturers. Wood First focuses on

  • Growing a culture of living and building with wood in B.C. and beyond;
  • Maximizing the appropriate use of wood in public and private projects;
  • Strengthening B.C.’s capability to produce competitive wood-based products and building systems that create and respond to market demand;
  • Accelerating adoption of existing and emerging wood-based products and building systems; and
  • Positioning B.C. as a world leader in sustainable and innovative wood-based products and building systems in design, production and application.



Canadian Wood Council- $535,000

  • Provide technical support and advice to address wood performance attributes in multi-family, multi-storey and non-residential projects.
  • Convey practical wood design solutions through educational events.
  • Communicate sound wood construction practices.
  • Support building and fire code changes that address the use of wood.
  • Broaden wood design awareness through a wood awards program.


FPInnovations - $217,000

  • Improve entrepreneurial skills of small- to medium-size wood product manufacturers by improving their capacity to adopt new manufacturing technologies and develop new products through technology transfer projects, technical assessments, workshops, webinars and face-to-face outreach activities.
  • Research mitigation of construction moisture risks in mass timber systems


University of British Columbia - $465,000

  • Support value-added manufacturers in their development of new products through design, engineering, prototyping, testing and cost/benefit analyses.
  • Foster collaboration between manufacturers and industrial designers in various subsectors of the value-added wood industry through organizing a series of networking meetings.
  • Explore and convey advanced wood processing solutions, such as industrial robotics and mixed reality wood fabrication, through educational programs.
  • Research and document the full construction process of UBC’s Brock Commons Tallwood House residence.


University of Northern British Columbia - $160,000

  • Conduct research to prepare ductile connection details for use in mass timber structures in seismically active regions.
  • Investigate the performance of timber concrete composite floor systems
  • Research the optimal configuration of mass timber and tall wood building hold-down connectors
  • Convey advanced wood processing and building design solutions through educational programs and events.


BC Wood Specialties Group - $482,000

  • Educate and train architects, engineers, interior designers and construction professionals on available B.C. wood products and their applications through a variety of educational events, such as lunch-and-learn sessions, group seminars and factory tours.
  • Promote building products and systems, as well as the benefits of wood in construction and design, with value-added forest products companies at trade events.
  • Increase competitiveness, innovation and adaptability of individual value-added wood companies by improving their marketing and business development capability through assessments, site visits, workshops and business development projects.