TIMELINE
2016
October 2016 — United States
Marketing campaigns focus on maintaining and growing western red cedar’s share of the U.S. market
September 2016 — United States
reThink Wood continues to position wood as a preferred building material across the U.S.
FII continues to collaborate with the U.S.-based Softwood Lumber Board to deliver the reThink Wood marketing and communication program. reThink Wood is the go-to resource in the U.S. for inspiration, information and technical resources about lumber and wood.
September 2016 — United States
Access to technical support leads to 255 project conversions
To influence conversions (from other construction materials to wood), WoodWorks provided free one-on-one project assistance in 10 regions across the country.
June 2016 — United States
Tradeshows and missions help drive sales, increase product value and convert projects to wood
Several funding recipients attended conferences, trade shows, workshops and lunch and learns across the U.S. to deliver wood industry messaging, research and other information.
March 2016 — United States
Western red cedar executes comprehensive promotion program
In addition to using established promotional tools such as The Cedar Book and print advertising, the Western Red Cedar Lumber Association (WRCLA) has integrated innovative product placement in reality TV shows and has produced “how-to” YouTube videos.
February 2016 — United States
Project conversion efforts lead to increased wood sales
The US WoodWorks program, which is focused on converting buildings that would have used a construction material other than wood, reported 227 project conversions leading to $163 million in incremental wood sales.
February 2016 — United States
Wood Design Awards celebrate excellence in non-residential and multi-storey wood design
WoodWorks awarded The Radiator building with the 2016 Wood Design Award for multi-storey wood design. PATH Architecture, Munzing Structural Engineering and Kaiser Group Inc. completed the 36,000 square foot, five-story office building in Portland, Oregon in 2015.
2015
December 2015 — United States
Growing demand for wood – reThink Wood and the North American wood products industry
In 2015, reThink Wood communications reached millions of people in the US, including nearly 114,000 architects, engineers, and specifiers. More than 11,600 architects and engineers took tests and course hours on one or more of reThink Wood’s continuing education units (CEUs).
July 2015 — United States
Growing demand for wood - reThink Wood
FII continued to cost-share and deliver the reThink Wood program in partnership with the SLB to promote and increase awareness of structural and appearance softwood lumber products among architects, engineers, and developers in the US multi-family and non-residential markets.
July 2015 — United States
Report: Wood outperforms steel in “big box store” applications
Many US apartments are wood-frame; however, wood structures are far less common in other code-permitting applications, including the sub-category known as “big-box” retail. To illustrate the advantages of building with wood, WoodWorks commissioned two studies, one cost comparison and one life cycle assessment, on the same big box project designed in steel vs. wood. Visit www.woodworks.org for the full report.
April 2015 — United States
Cost and versatility drive conversion to wood
The sleek, contemporary exterior of the Stella project in Marina del Rey, California, gives little indication of the wood framing inside.
March 2015 — United States
Integrated Design Building at University of Massachusetts (Non-Residential)
When the University of Massachusetts (UMass) decided to combine its Architecture + Design, Building and Construction Technology, Landscape Architecture, and Regional Planning departments into a new integrated design building, it presented a significant opportunity for wood use.
January 2015 — United States
International Builder’s Show, Las Vegas
With construction activity growing in many regions across the US, eight member companies and the BC Wood Specialties Group reported a particularly successful International Builder’s Show.
2014
November 2014 — United States
Five-story multi-family construction - Crescent Terminus
3.1 million board feet (equivalent) of wood products were used in the five-story wood-frame buildings that make up Crescent Terminus’ 355 units. It takes US and Canadian forests 16 minutes to grow this much wood.
September 2014 — United States
BC Wood helps lumber producers catch the rising wave in the US
Exhibiting at the North American Wholesale Lumber Association’s annual Trader’s Market is a tradition for B.C. companies.
May 2014 — United States
First all-wood school in West Virginia
The U.S. WoodWorks team provided valuable support and advice in the designing of Franklin Elementary School, the first all-wood school in West Virginia.
2013
May 2013 — United States
reThink Wood grows demand for North American wood products
Architects and engineers are the primary audience for the reThink Wood program, a comprehensive, fact-based, and peer-driven pro-wood outreach effort across North America.
April 2013 — United States
Non-residential Market - US WoodWorks Program helps to broaden use of CLT
With increasing interest among engineers and architects in the U.S. regarding cross-laminated timber (CLT), the US WoodWorks program is helping to broaden use of CLT.
