TIMELINE

2017

India's CEPT University
January 2017India
Largest shipment of mass timber from B.C. ships to India’s CEPT University

The shipment from B.C. included engineered wood products from Penticton’s Stucturlam; hemlock, Douglas fir and yellow cedar lumber supplied by Surrey’s Coast Clear Wood as well as donated lumber from the Coast Forest Products Association.

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Kapur Villa demo project
January 2017India
Kapur Villa demo project creates buzz around Canadian wood

In 2016, the India team completed work on their first commercial demonstration project in India to use Canadian wood. The 1,970 square foot private residence features extensive use of wood species from B.C.

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2016

India team expands geographic reach
December 2016India
India team expands geographic reach

After establishing a head office and wood products showroom in Mumbai with the BC Ministry of International Trade, the India team now has small satellite locations in New Delhi and Bangalore to be closer to customers in the north and south of India.

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FII India staff continue to develop marketing material targeting audiences in different regions of India. Advertisements raise the profile of Canadian lumber with manufacturers, while on-site collateral at trade shows increases awareness of Canadian species at some of the largest wood product events in the country.
December 2016India
Strong communications, promotion and outreach strategy continues to bring Canada to the forefront

FII India staff continue to develop marketing material targeting audiences in different regions of India. Advertisements raise the profile of Canadian lumber with manufacturers, while on-site collateral at trade shows increases awareness of Canadian species at some of the largest wood product events in the country.

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Delegates visit the FII India showroom
November 2016India
In-market activities allow B.C. industry to meet key players in the India market

In 2016/17, the India team facilitated several tours to help advance market development efforts in India. Participants included representatives from the Province of B.C., the Government of Canada and industry.

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Building relationships and commercial activity through “Explore Business Opportunities with Canadian Wood” event
October 2016India
Building relationships and commercial activity through “Explore Business Opportunities with Canadian Wood” event

FII India hosted a networking event “Explore Business Opportunities with Canadian Wood” in December at the FII display centre in Mumbai, with B.C. Minister of Finance Michael de Jong as the guest of honour.

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Product trials generate early commercial sales
October 2016India
Product trials generate early commercial sales

Product trials have emerged as a highly successful means to engage with and motivate Indian manufacturers to try something different—and then convert or augment existing or new production to Canadian species.

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Marketing efforts continue to build the Canadian wood brand
September 2016India
Marketing efforts continue to build the Canadian wood brand

In association with India’s Festival of Architecture & Interior Designing, FII India sponsored Wood is Good 2016, a furniture design competition for students of architecture and product design from leading colleges.

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Douglas fir bed and wardrobe manufactured by SLV Furniture through product trials.
April 2016India
Indian manufacturers’ willingness to experiment with Canadian species continues to grow

Various wood product manufacturers have successfully experimented with B.C. and Canadian wood species through FII-led product trials using wood samples provided by the forest industry and Canada Wood.

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PETER BRADFIELD, FI INDIA TECHNICAL ADVISOR, ADDRESSES THE LOCAL WOOD IMPORTER COMMUNITY IN GUJARAT, INDIA
February 2016India
FII promotes Canadian lumber in Gujarat, India

On February 13, 2016 FII India participated in the Vibrant Kutch event held in India's westernmost state of Gujarat. 

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2015

November 2015India
Highlighting Canada’s sustainably managed forests at the 2015 Green Building Congress Tradeshow

In November, 2015 FII India participated in a three day event in Gandhinagar to highlight B.C. and Canada as a trusted source for certified (PEFC/FSC) solid wood lumber sourced from sustainably managed forests.

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November 2015India
Inauguration of FII India Display Centre

FII completed and inaugurated an exclusive first-of-its-kind display centre in Mumbai. The 1,300 square foot space highlights how to build with wood from sustainable and certified forests. 

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October 2015India
Interest in product trials grows

Canadian Wood Program”, which is providing qualified Indian manufacturers with small volumes of B.C. wood as well as technical support for inclusion in new or existing product lines. Several trials were completed over the past year with established manufacturers of windows, doors and furniture.

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October 2015India
Woodworking contractors meet in Mumbai

FII India organized a Woodworking professionals Meet in Mumbai which showcased the versatility of Canadian Wood species - Western Hemlock, Yellow-Cedar, Douglas-fir, SPF and Western Red Cedar.

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October 2015India
Promotional efforts on display at India’s largest exhibitions and tradeshows

In October, 2015 FII India participated in Mumbai Wood to showcase the versatility of Canadian wood species. The FII India booth featured lumber samples, product applications and finished products. In February, 2016, FII India participated in IndiaWood 2016. To highlight the versatility and aesthetics of Canadian wood, FII India and B.C. companies created several “experience zones”.

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October 2015India
Mumbai Wood 2015

Canadian Wood showcased sustainable, certified wood varieties from Canada to be used in furniture, doors, door frames and other interior applications.

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February 2015India
Delhiwood 2015

A delegation of 17 Canadian lumber companies’ visit to India has put the spotlight on certified lumber from sustainably managed sources in Canada.

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January 2015India
Efforts in India expand the market for Canadian lumber

To create brand recognition, FII India – considered a centre of knowledge regarding softwood species – has delivered several seminars to Indian audiences.

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January 2015India
Strong outreach strategy brings Canada to the forefront in India

FII India staff developed marketing material for use in channels targeting various audiences. Advertisements raised the profile of Canadian lumber with manufacturers, while pre-conference e-mail advertisements created awareness of FII India’s presence at trade shows.

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2014

May 2014India
Momentum for B.C. wood products in India builds

After establishing FII India in mid-2012, a decision was made to secure undeveloped office space rather than prefinished space. 

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February 2014India
Seminars in India lead to enquiries for product trials and commercial shipments

FII India’s seminar program is proving a key vehicle in raising awareness of the features of B.C. species, teaching local manufacturers, architects and importers about the properties of B.C. wood, and about which species are suited for specific applications.

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February 2014India
Government relations efforts build the profile of Canadian wood products in India

In a market such as India, government-to-government relations are an important dimension of trade development. India and Canada are in the process of negotiating a Free Trade Agreement which will be an important step in our future trading relationship.

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February 2014India
Largest ever mission from B.C. attends IndiaWood 2014

B.C. forestry companies and trade associations sent 17 representatives to the IndiaWood Trade Show in early 2014, reflecting growing industry interest in the emerging Indian market.

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2013

February 2013India
FII Establishes a Subsidiary Company in Mumbai

In 2012/13, FII established a subsidiary company in Mumbai to lead a new market development program aimed at introducing B.C. and Canadian wood products to the potentially large Indian market.

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