Interactive map

FII India staff continue to develop marketing material targeting audiences in different regions of India. Advertisements raise the profile of Canadian lumber with manufacturers, while on-site collateral at trade shows increases awareness of Canadian species at some of the largest wood product events in the country. Other communications materials include an educational tool kit, wood promotional gifts, infographics for World Wood Day, and email campaigns delivering targeted messaging about SPF to furniture manufacturers. In addition, FII India has leveraged opportunities to increase exposure of Canadian wood through articles prepared for trade and mainline publications.