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Canada Wood China organized the inaugural Sino-Canada Wood Conference in Beijing, leveraging the rare collective in-market presence of Minister Thomson and Canadian forestry executives to provide the Chinese industry with insights directly from Canadian forestry leaders. 250 participants, made up of importers and distributors, furniture manufacturers and wood construction companies attended the conference.

During the Sino-Canada Wood Conference, Canadian industry executives briefed Chinese attendees on forest management and certified forest practices including how consumers are increasingly demanding wood products from certified sources. Industry representatives were able to communicate that B.C. and Canada have a wealth of forests; that Canadians expect them to be sustainably managed for the long term; that Canadian forestry legislation is comprehensive and stringent; and that Canada is the world leader in sustainable forest management certification.