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Having made significant adjustments to forest management practices over the past two decades, Canadian producers have an opportunity to position themselves more competitively by communicating that their products come from legally-logged sources that welcome scrutiny, achieve third-party certification, and do not contribute to deforestation.

Through the naturally:wood website, FII provides commercially neutral information on the performance and environmental merits of wood as well as the advancement of wood use in B.C. This includes information on wood species, manufacturers, wood products, building systems and various aspects of sustainable forest management.

Messaging around the environmental reputation of B.C. and Canada is delivered through FII’s subsidiaries in China and India, as well as through partnerships with Canadian trade and forest product organizations, such as BC Wood, WoodWorks BC, the Canada Wood Group and the Canadian embassies and consulates.