Interactive map

FII India staff developed marketing material for use in channels targeting various audiences. Advertisements raised the profile of Canadian lumber with manufacturers, while pre-conference e-mail advertisements created awareness of FII India’s presence at trade shows. Other communications material included a species overview, a species fact sheet, a brochure on lumber grades and sizes available from B.C., as well as a brochure outlining how B.C. wood can be used in India with comparison to species that are familiar to manufacturers and importers.

FII India also officially launched, the only wood-based website catering to target groups in India. The website creatively caters to Indian industry stakeholders and has been visited extensively since its launch.