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To create brand recognition, FII India – considered a centre of knowledge regarding softwood species – has delivered several seminars to Indian audiences. International manufacturers, including Ikea, have invited FII staff to present the benefits of using Canadian lumber from certified and sustainable forests. FII India staff delivered more than six seminars covering species, sustainability and technicalities of building with wood.

FII India staff also gave seminars at trade shows across the country, targeting groups at the Green Building Congress, Acetech Global Green Summit, Festival of Design & Architecture (foAID) and DelhiWood.