FII continues to collaborate with the U.S.-based Softwood Lumber Board to deliver the reThink Wood marketing and communication program. reThink Wood is the go-to resource in the U.S. for inspiration, information and technical resources about lumber and wood. The program works to maintain lumber’s share of voice, address misperceptions and counter competitor campaigns. In 2016, reThink Wood:
For more information visit thinkwood.com.