Select Accomplishments

Officially launched in 2014, the Indian- focused Canadian Wood website highlights wood products from B.C.
Officially launched in 2014, the Indian- focused Canadian Wood website highlights wood products from B.C.
Homepage for www.canadianwood.in.
Homepage for www.canadianwood.in.
Webpage detailing Canadian wood species.
Webpage detailing Canadian wood species.
January 2015
India
Strong outreach strategy brings Canada to the forefront in India

FII India staff developed marketing material for use in channels targeting various audiences. Advertisements raised the profile of Canadian lumber with manufacturers, while pre-conference e-mail advertisements created awareness of FII India’s presence at trade shows. Other communications material included a species overview, a species fact sheet, a brochure on lumber grades and sizes available from B.C., as well as a brochure outlining how B.C. wood can be used in India with comparison to species that are familiar to manufacturers and importers.

FII India also officially launched www.canadianwood.in, the only wood-based website catering to target groups in India. The website creatively caters to Indian industry stakeholders and has been visited extensively since its launch.