Select Accomplishments

FII India staff continue to develop marketing material targeting audiences in different regions of India. Advertisements raise the profile of Canadian lumber with manufacturers, while on-site collateral at trade shows increases awareness of Canadian species at some of the largest wood product events in the country. Other communications materials include an educational tool kit, wood promotional gifts, infographics for World Wood Day, and email campaigns delivering targeted messaging about SPF to furniture m
Full page advertisement in Wood News Magazine informing readers of FII India’s presence at the upcoming Mumbai Wood tradeshow.
December 2016
India
Strong communications, promotion and outreach strategy continues to bring Canada to the forefront

FII India staff continue to develop marketing material targeting audiences in different regions of India. Advertisements raise the profile of Canadian lumber with manufacturers, while on-site collateral at trade shows increases awareness of Canadian species at some of the largest wood product events in the country. Other communications materials include an educational tool kit, wood promotional gifts, infographics for World Wood Day, and email campaigns delivering targeted messaging about SPF to furniture manufacturers. In addition, FII India has leveraged opportunities to increase exposure of Canadian wood through articles prepared for trade and mainline publications.