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reThink Wood social media image
reThink Wood social media image
May 2013
Canada
reThink Wood grows demand for North American wood products

Architects and engineers are the primary audience for the reThink Wood program, a comprehensive, fact-based, and peer-driven pro-wood outreach effort across North America. FII cost-shared the reThink Wood program in 2012/2013 with the Binational Softwood Lumber Council and the Softwood Lumber Board. In 2012, more than 6,600 architects completed over 8,000 tests on at least one of the reThink Wood Continuing Education Units. reThink Wood also generated over 8,300 qualified leads, 4 million print and online impressions and 9,000+ followers on social media.