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Growing demand for wood – reThink Wood and the North American wood products industry
December 2015
United States
Growing demand for wood – reThink Wood and the North American wood products industry

In 2015, reThink Wood communications reached millions of people in the US, including nearly 114,000 architects, engineers, and specifiers. More than 11,600 architects and engineers took tests and course hours on one or more of reThink Wood’s continuing education units (CEUs). reThink Wood’s earned and placed media content created over 363 million impressions online and in print, including in leading architectural publications. Though competing materials had a slightly larger share of voice, wood consistently outpaced them in positive sentiment across all media types. reThink Wood connected personally with nearly 2,000 architects and building professionals and generated hundreds of leads at trade shows and its Innovations Conferences. reThink Wood also qualified 390 prospects, moving them a step closer to incorporating wood into their projects.