Market Development Funding 2013-2014
Forestry Innovation Investment (FII) manages an annual, competitive Call for Proposals process to fund market access and market development initiatives. A 13-member evaluation panel, with representatives from FII, the federal government and the forest industry, reviewed and scored the funding applications received in response to the 2013/14 Call For Proposals.
This year, the following organizations will receive funding (some amounts have been rounded) to:
B.C. Shake and Shingle Association – $28,700
- Promote B.C.’s Western Red Cedar Shakes & Shingles in the U.K. and France.
- Develop electronic promotional materials to support the promotion of Western Red Cedar roofing products in two U.S. tradeshow and run a collaborative print advertising campaign.
BC Wood Specialties Group – $634,000
- Find and develop market opportunities for value-added wood products and increase sales in export markets such as India, China, Japan, South Korea, and Eastern Europe.
- Pursue niche opportunities in the domestic and U.S. market.
- Host the tenth annual Global Buyers Mission in Whistler to connect international wood products buyers with B.C. value-added wood product manufacturers.
Canada Wood Group – $3.37 million
- Position wood frame construction as an innovative building solution to China’s housing needs, support key developments with quality assurance, and address codes and standards based limitations to building with wood
- Educate and train Chinese builders and inspectors on the benefits of modern wood frame construction.
- Deliver wood-frame construction designer and builder training in South Korea in order to support the expansion of wood construction beyond current applications into multi-family and hybrid systems used in mainstream low and mid-rise developments.
- Develop innovative building solutions to expand the use of SPF and coastal species into non-residential applications.
- Monitor and address phytosanitary concerns and product acceptance issues in key international markets for B.C. wood products.
- Continue the B.C. forest products sector’s representation with market access and -development teams in key export markets such as China, Japan, Korea and Europe.
Coast Forest Products Association – $141,000
- Raise the visibility of coastal species and provide technical information to targeted Japanese customers and specifiers with an increasing focus on opportunities in commercial and other non-residential applications
- Promote coastal species to Chinese customers and increase the knowledge level about grades and properties for use in manufacturing, finishing or landscape applications.
Council of Forest Industries – $363,000
- Promote the benefits of wood frame construction to building professionals, developers, media and various levels of government in China.
- Expand opportunities for SPF lumber and promote wood-frame construction in the Japanese non-residential sector, and support the use of SPF products in the post & beam sector.
- Diversify the use of SPF lumber from single family homes and townhouses to multi storey / multi unit buildings infill wall applications in South Korea.
Engineered Wood Products Association (APA) – $68,400
- Obtain Ministerial Approval for Oriented Strand Board in specific wall assemblies and promote OSB for use in platform frame and post & beam building systems, and in industrial and commercial building types.
Western Red Cedar Lumber Association – $726,000
- Promote Western Red Cedar as a superior green building material for use in the repair and remodel sector and DIY segment. The program covers PR work, print and online advertising, electronic media, and a broad collection of technical & promotional literature, as well as exhibiting at selected high impact trade events in the U.S. and Canada.
Wood Pellet Association of Canada – $19,800
- Demonstrate the carbon neutrality and sustainability of wood pellet production and consumption in the European market and address supply chain challenges.
- Investigate opportunities for wood pellets in Korea.
Wood Products Council – $647,000
- Promote the use of wood in a variety of non-residential and multi-unit construction projects in the United States.
- Provide technical advice, education, and support to the design community to enable greater understanding and use of wood in non-residential and industrial settings.
- Support the expansion of markets in the US for innovative wood products and building systems (e.g., cross-laminated timber).
Note: This list covers FII’s funding to the Market Initiatives Program, excluding the Wood First program.