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Michael de Jong, Minister of Finance speaks at the official launch of FII’s  operation in Mumbai, India
Michael de Jong, Minister of Finance speaks at the official launch of FII’s operation in Mumbai, India
February 2013
India
FII Establishes a Subsidiary Company in Mumbai

In 2012/13, FII established a subsidiary company in Mumbai to lead a new market development program aimed at introducing B.C. and Canadian wood products to the potentially large Indian market. With a full team now on the ground, FII has seen a rapid increase in enquiries for B.C. species and products, and strong interest in educational events and outreach.

A successful industry mission to the DelhiWood Trade Fair in January/February 2013 included 20 industry representatives. Participants expressed strong support for the program to build demand through a combination of educational activities and promotions with buyers and specifiers.

With funding support from the Government of Canada, the FII India team has initiated a series of activities and promotions in line with the market development strategy formed in partnership with the B.C. industry.

“While India is currently one of B.C.’s smaller markets for wood products, we’re confident that with the establishment of an office there we can experience the type of success we had in China.” Steve Thomson, Minister of Forests, Lands and Natural Resource Operation