Key Markets
Reflecting the importance of the forest sector to British Columbia, Forestry Innovation Investment supports a sustainable, healthy and globally competitive sector through investments that champion innovation and the growth of global markets for B.C. forest products.
The following objectives guide FII strategies in pursuing market opportunities:
- finding and building markets for B.C. wood products by diversifying into new geographic regions such as China and South Korea, and into new segments, including the non-residential sector;
- building international recognition of B.C. as the leading supplier of environmentally friendly forest products;
- maintaining market share and presence in major existing markets, such as the United States and Japan; and
- developing new products and specialty niche markets.
In finding and building international and domestic demand for B.C. forest products, FII works in partnership with the forest industry and the federal government. To learn more about FII’s key markets and the initiatives being undertaken select from the links under Key Markets to the left.
