Encouraging expanded wood use both in B.C. and around the world is central to all of FII’s programs and investments. Whether through introducing new building systems, expanding how wood is used, or exploring and developing new markets for B.C. wood products – FII supports the continued diversification of the B.C. forest sector. A strong and healthy forest industry, with growing markets and market segments, encourages reinvestment and employment in the sector – directly supporting Canada Starts Here: The BC Jobs Plan.
Central to FII’s approach is its dual function. First, FII develops and delivers a range of programs that respond to government’s priorities for the forest sector. Second, FII acts as a catalyst for industry led market development programs and activities, which advance collective interests for stronger, diversified forest product markets and expanded use and consumption of wood products from B.C.
As shown in the following table, there are three components to FII’s Operations business unit, which is supported by two functional areas within the Corporate Services unit and a subsidiary company in China as well as a subsidiary company in India:
- Research opportunities in new and emerging markets, and initiate early market exploration activities
- Support industry trade associations in developing and/or expanding markets and market segments for B.C. forest products
- Support industry efforts to mitigate market access and plant health issues
- On behalf of the forest sector, manage outreach and relationship building in China with Chinese authorities and central government agencies
- Champion the Province’s Wood First initiative and encourage expanded wood use in B.C.
- Encourage the development of a pro-wood culture in B.C., and position B.C. as a leader in wood innovation
- Encourage product innovation and the introduction of new wood building systems
- Encourage a robust value added sector in B.C., through enhanced capacity and competitiveness
- Promote the benefits of wood as a green building material
- Develop factual and science based materials to position wood’s environmental benefits and climate change mitigation potential
- Promote B.C. as a world leading supplier of forest products
- Ensure markets are aware of B.C.’s sustainable forest practices and high environmental standards
|Finance & Administration
- Ensure financial reporting to government standards
- Provide Human Resource, IT and office services to meet organizational needs
- Oversee budget and planning controls
- Compile and share export data and analysis on market trends
- Support Government and industry trade and investment initiatives
- Provide corporate communication and analytical services to meet internal and external needs
- Liaise with China government agencies at the district, municipal, provincial and national levels to understand their needs and aspirations, and determine how they can be met by the BC forest industry
- Broker relationships between China officials and the Canadian private sector
- Inform the programs delivered by Canadian forest industry trade associations in China
- Establish a local market presence on behalf of the B.C. and Canadian forest products sector
- Lead research to identify opportunities in the market for B.C. / Canadian suppliers
- Build working relationships with government officials, regulatory agencies and the wood user community
More details on strategies, budgets, and performance targets are reported in the Service Plan, Annual Report, and Report to Stakeholders on the Corporate Reports page.