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About FII

FII is the B.C. government’s market development agency for forest products. Building and maintaining markets is important to a strong and growing British Columbia, because more than 40% of the province’s regional economies are built around forestry. Developing and diversifying international markets is particularly important since over 80% of B.C.’s forest products are sold outside Canada.

Reflecting this, the B.C. government set up FII in 2003 to build markets internationally and domestically for B.C. forest products. In 2003, less than 17% of BC’s forest product exports were sent to markets outside of North America. By 2009 32.5% of exports were going to overseas markets, with strong potential to further expand this trend.

FII’s mandate is to:

• position British Columbia as a global supplier of world-class, environmentally friendly forest products;
• actively maintain, create and diversify demand for B.C. forest products in Canada and key world markets;
• help break down non-tariff trade and market barriers to ensure opportunities for B.C. forest products;
• work with the forest industry to promote B.C.’s forest products and forest management to the global marketplace; and
• help ensure that the forest sector, through product development and strong international sales, continues to be a leading contributor to the B.C. economy.