Executives

Michael Loseth

CEO

Michael Loseth is responsible for ensuring that FII's programs reflect the Government’s priorities in assisting the British Columbia forest sector to thrive in the global economy, while maintaining productive and collaborative working relationships with the forest sector, other levels of government, and key stakeholder groups.  Michael oversees the company’s international and domestic activities, making sure they support and advance B.C.’s reputation for sustainable forest management, the technical and environmental attributes of B.C. forest products, the merits of wood building solutions, and innovation within the sector. Under Michael’s leadership, FII helps position British Columbia and the B.C. forest sector within the global market, assessing market needs and opportunities and promoting B.C.’s forest products and forest management practices.

Michael is responsible for all aspects of FII's operations, bringing a strategic and focused approach to program design and delivery. Michael is the sole Executive Director of the company’s subsidiary in China, and is the Chair of the Board of Directors of the company’s subsidiary in India.

 

Phone: 604-685-7507
Email: loseth@bcfii.ca

Doug Greig

Vice President & Chief Financial Officer

Doug Greig provides leadership, business discipline and corporate direction to the financial and administrative operations of the company. Doug assists in the establishment of strategic and performance targets and helps manage the organization of resources to accomplish annual and long-range goals. Doug is responsible for developing and improving financial, human resource, information technology and administrative controls, policies and procedures for the offices in Vancouver B.C., Shanghai, China and Mumbai, India. Doug endeavours to continually improve the accountability and transparency to the management of risk, internal financial and operational controls, as well as the protection of assets.
 Doug is a member of the Board of Directors of the company’s subsidiary in India and is the Board Supervisor for the company’s subsidiary in China.



 

Phone: 604-601-5301
Email: doug.greig@bcfii.ca

Sonya Zeitler Fletcher

Vice President, Market Development

Sonya Zeitler Fletcher leads FII’s Wood First and Market Outreach programs. Sonya is responsible for research, marketing and communications strategies and initiatives that address market demands such as “Why use wood?” and “Why purchase wood products from British Columbia?”  Under Sonya’s leadership, the Wood First and Market Outreach programs encourage wood as a first choice for construction and daily living in British Columbia, while expanding North American and overseas market recognition of B.C.’s world-class forest practices and products. Working closely with an array of stakeholders, including forest-sector firms, trade associations, research institutes, and government agencies, Sonya aligns messaging on new product developments and wood building solutions, as well as drives priorities around issues and brand challenges in the marketplace.

 

Phone: 604-601-5305
Email: sonya.zeitlerfletcher@bcfii.ca

Bruce St. John

Vice President, International Marketing

Bruce St. John is responsible for informing the strategy to position the B.C. forest sector in the global marketplace. This includes assessing trends and developing business opportunities that have the potential to expand export markets for B.C. forest products and building solutions. Bruce supports FII’s mandate by assessing risks, influencing decisions and providing effective counsel in global marketplace activities. In support of stakeholder relations, Bruce interacts with senior-level provincial, federal and international government representatives and key forest industry stakeholders to achieve corporate and sector objectives. When in international markets, Bruce represents the company and the Province of British Columbia as it relates to FII programming and forest sector activities.

Phone: 604-601-5303
Email: bruce.st.john@bcfii.ca